How Julien Fesquet Uses Smoo.link to Bring Clarity, Structure, and Delight to His Creative Workflow

Julien Fesquet is not the kind of designer who hides behind big words. He cares about clarity, culture, and craft, and it shows in everything he touches.

As a brand and type designer, Julien works on projects where precision matters: logotypes, systems, typefaces, visual languages. His days oscillate between creative direction, typography, research, and sometimes… the pragmatic things no one talks about but every designer lives with: sharing files, sending proposals, sending decks, sending updates, sending more files.

Like many creatives, Julien used to juggle a handful of messy URLs: Google Drive links, Notion pages, Figma previews, WeTransfer files — all living in different places and changing over time.

When clients asked,

"Can you resend the link?"

he knew something had to change.

That is where Smoo.link came in.

A tiny tool that became part of a bigger workflow

Julien discovered Smoo.link, the one euro a month URL shortener made by his friend Luc who is also a designer and also obsessed with simplicity.

"I just wanted a clean way to share things. No ads, no tracking nonsense, no giant URLs that break in emails."

With Smoo.link, Julien created clean, branded short URLs such as:

• jfsqt.com/deck – latest client presentation
• jfsqt.com/type – portfolio section focused on typography
• jfsqt.com/workshop – sign-up link for a workshop or talk
• jfsqt.com/drop – announcement of a new release

Instead of sending a new link every time, he simply updates the destination behind the same short link. Clients do not notice, they just always have the right link.

No maintenance.
No confusion.
No "lost in Gmail threads."

Professional on the outside, simple on the inside

Julien works across fashion, music, sport, and digital product fields where attention to detail is part of the job.

A messy link in a client deck?
No thanks.

A clean branded URL on a type specimen or pitch?
Much better.

Smoo.link helps him stay consistent: everything he shares looks like it belongs to his universe, not a third party service.

And since Smoo.link includes simple analytics, Julien sometimes checks how a client interacts with a file

• Did they open the design kit
• Did they share it internally
• Did they revisit a deck before a feedback call

Not to quantify the work, just to understand the flow.

"It is like having a gentle pulse on the project. Not intrusive. Just useful."

Less admin, more design

Because Smoo.link is small and frictionless, it fits Julien's workflow without becoming another tool he has to manage.

• No onboarding
• No complex dashboard
• No fifteen features too many

It simply does what he needs: short links, custom domains, simple analytics, nothing more.

And that frees his time for what he actually wants to do: explore ideas, craft visuals, push creative directions, and keep building meaningful work.

Why it works for someone like Julien

Three reasons

A tiny tool for designers who care about the details

Julien does not use Smoo.link because it is complex.
He uses it because it is not.

It is the same philosophy he applies to his own work: remove the noise, focus on the essentials, and make things that feel good to use.

This is why Smoo.link became one of his quiet, invisible tools not flashy, not loud, but always there, keeping things simple and clean.